Walmart, a shopping enterprise in the US, recently launched a special kiosk designed to pick up online orders. According to Rami Jaulus, CEO of the NGG: “this is part of an ongoing trend that diverts services from human service providers to self-service solutions”
The largest retailers in the world are joining the self-service trend with a vengeance. Amazon’s online stores, Amazon-Go, combine physical and virtual stores. And now Walmart, the giant shopping enterprise, has joined the competition with a special kiosk designed to pick up online orders.
This innovative kiosk was first launched in Arkansas last year, and now the pilot is expanding. The kiosk is equipped with refrigerators and freezers that keep the products fresh. Customers come to the kiosk, enter their code, and their items appear on the counter within minutes. This new service is currently limited to purchases of over $30.
Self-service checkout, online charges while shopping, online orders and self-pick up, combined with other innovations, facilitate internet and mobile shopping and accelerate changing consumption habits.
This trend enables and even requires streamlining processes. B2C organizations around the world are diverting services that were previously provided by human representatives to self-service. At the same time, organizations are concentrating their activities and creating designated centers for operations and for specialists in different fields.
This is no longer a choice. Organizations that do not streamline their operations and technology and do not join the revolution have no chance of survival. Their managements must realize that the revolution is threatening the very existence of their organization and that there is no time for deliberations. Change happens so fast that if you stop to blink, it may be too late.