Having our back is the new black

Today, more than ever, corporate and public sector organizations must put their money where their mouth is, back up their public declarations and promises and support their Human            Capital – financially and emotionally.

By Nili Goldfein and Galit Diamant

As early as the first phase of the Corona pandemic, it was clear that alongside the threat to our health, the world was experiencing one of history’s greatest and most tangible threats to the global economy. Unemployment rates have exceeded billions, alongside an unprecedented number of struggling self-employed business owners, who remain uncertain as to how or whether they will survive this crisis.

The world has kept an admirable eye on exceptional countries such as Canada and New Zealand, whose prime ministers have shown great leadership by transforming substantial funds into generous support systems and tax relief packages for their citizens and struggling business owners. Their sensible and reassuring actions sent a clear message to their people: “No worries. We have your back”.

However, in most countries, the measures of Governments are dysfunctional, their assistance remains undefined and the morning after is filled with confusion and uncertainty. That leaves us with the million-dollar question: Who will have our backs? Who is going to step up, be a responsible adult and restore the devastated economy and its battered human capital?
An interesting solution can be found in the form of large corporate and public sector organizations. In recent years, global public discourse has expressed a distinct disgust with “capitalist pigs” aimed at making more money, regardless of who and what they destroy in the process. Instead, leading CEOs have begun to speak the language of attentive capitalism. This new and improved business mindset cares

for all contributors to the organization’s success: Stakeholders: employees, managers, vendors; customers, the community, and Planet Earth.

Attentive Capitalism has blended well with the growing need for talent and helped change the former imbalance between job applicants and organizations. The quest for exceptional minds led way to public statements by CEOs who passionately declared that Human Capital is their company’s most important asset, its priority, and an integral part of its core values. Organizations that demonstrated appreciation and care found themselves in a better position in the job search stock market, thus strengthening an employer brand filled with promise.

Yet promises should be kept, especially in this post-Corona money-time. “Money talks” is not just a business idiom; it guarantees the fulfillment of promises. Large organizations in corporate and public sectors must now put their money where their mouth is, back up their public declarations and promises and offer genuine financial and emotional support to employees, their families, and the community.

In the face of our bleeding economy, global CEOs can and should act as responsible adults. They should release funds, provide their people with relevant financial aid, and support them during this critical time. This may temporarily come at the expense of shareholders in setbacks in bottom lines or stock value. However, this means of action is important – not only for the rehabilitation of the economy, but also, above all, for the restoration of trust in our business leaders. We will believe and willingly follow them into a better future, as long as we know that they have our backs.

Add Your Heading Text Here

Nili Goldfein– EVP Marketing & Business Development at NGG Global Consulting Solutions, specializing in Leadership and Management in a World of Disruption.

Galit Diamant is an independent bi-lingual writing expert, editor and organizational storyteller.

SHARE WITH FRIENDS​

Articles and publications
Articles and
publications

Having our back is the new black

Today, more than ever, corporate and public sector organizations must put their money where their mouth is, back up their public declarations and promises and support their Human            Capital – financially and emotionally.

By Nili Goldfein and Galit Diamant

As early as the first phase of the Corona pandemic, it was clear that alongside the threat to our health, the world was experiencing one of history’s greatest and most tangible threats to the global economy. Unemployment rates have exceeded billions, alongside an unprecedented number of struggling self-employed business owners, who remain uncertain as to how or whether they will survive this crisis.

The world has kept an admirable eye on exceptional countries such as Canada and New Zealand, whose prime ministers have shown great leadership by transforming substantial funds into generous support systems and tax relief packages for their citizens and struggling business owners. Their sensible and reassuring actions sent a clear message to their people: “No worries. We have your back”.

However, in most countries, the measures of Governments are dysfunctional, their assistance remains undefined and the morning after is filled with confusion and uncertainty. That leaves us with the million-dollar question: Who will have our backs? Who is going to step up, be a responsible adult and restore the devastated economy and its battered human capital?
An interesting solution can be found in the form of large corporate and public sector organizations. In recent years, global public discourse has expressed a distinct disgust with “capitalist pigs” aimed at making more money, regardless of who and what they destroy in the process. Instead, leading CEOs have begun to speak the language of attentive capitalism. This new and improved business mindset cares

for all contributors to the organization’s success: Stakeholders: employees, managers, vendors; customers, the community, and Planet Earth.

Attentive Capitalism has blended well with the growing need for talent and helped change the former imbalance between job applicants and organizations. The quest for exceptional minds led way to public statements by CEOs who passionately declared that Human Capital is their company’s most important asset, its priority, and an integral part of its core values. Organizations that demonstrated appreciation and care found themselves in a better position in the job search stock market, thus strengthening an employer brand filled with promise.

Yet promises should be kept, especially in this post-Corona money-time. “Money talks” is not just a business idiom; it guarantees the fulfillment of promises. Large organizations in corporate and public sectors must now put their money where their mouth is, back up their public declarations and promises and offer genuine financial and emotional support to employees, their families, and the community.

In the face of our bleeding economy, global CEOs can and should act as responsible adults. They should release funds, provide their people with relevant financial aid, and support them during this critical time. This may temporarily come at the expense of shareholders in setbacks in bottom lines or stock value. However, this means of action is important – not only for the rehabilitation of the economy, but also, above all, for the restoration of trust in our business leaders. We will believe and willingly follow them into a better future, as long as we know that they have our backs.

Add Your Heading Text Here

Nili Goldfein– EVP Marketing & Business Development at NGG Global Consulting Solutions, specializing in Leadership and Management in a World of Disruption.

Galit Diamant is an independent bi-lingual writing expert, editor and organizational storyteller.

Today, more than ever, corporate and public sector organizations must put their money where their mouth is, back up their public declarations and promises and support their Human            Capital – financially and emotionally.

By Nili Goldfein and Galit Diamant

As early as the first phase of the Corona pandemic, it was clear that alongside the threat to our health, the world was experiencing one of history’s greatest and most tangible threats to the global economy. Unemployment rates have exceeded billions, alongside an unprecedented number of struggling self-employed business owners, who remain uncertain as to how or whether they will survive this crisis.

The world has kept an admirable eye on exceptional countries such as Canada and New Zealand, whose prime ministers have shown great leadership by transforming substantial funds into generous support systems and tax relief packages for their citizens and struggling business owners. Their sensible and reassuring actions sent a clear message to their people: “No worries. We have your back”.

However, in most countries, the measures of Governments are dysfunctional, their assistance remains undefined and the morning after is filled with confusion and uncertainty. That leaves us with the million-dollar question: Who will have our backs? Who is going to step up, be a responsible adult and restore the devastated economy and its battered human capital?
An interesting solution can be found in the form of large corporate and public sector organizations. In recent years, global public discourse has expressed a distinct disgust with “capitalist pigs” aimed at making more money, regardless of who and what they destroy in the process. Instead, leading CEOs have begun to speak the language of attentive capitalism. This new and improved business mindset cares

for all contributors to the organization’s success: Stakeholders: employees, managers, vendors; customers, the community, and Planet Earth.

Attentive Capitalism has blended well with the growing need for talent and helped change the former imbalance between job applicants and organizations. The quest for exceptional minds led way to public statements by CEOs who passionately declared that Human Capital is their company’s most important asset, its priority, and an integral part of its core values. Organizations that demonstrated appreciation and care found themselves in a better position in the job search stock market, thus strengthening an employer brand filled with promise.

Yet promises should be kept, especially in this post-Corona money-time. “Money talks” is not just a business idiom; it guarantees the fulfillment of promises. Large organizations in corporate and public sectors must now put their money where their mouth is, back up their public declarations and promises and offer genuine financial and emotional support to employees, their families, and the community.

In the face of our bleeding economy, global CEOs can and should act as responsible adults. They should release funds, provide their people with relevant financial aid, and support them during this critical time. This may temporarily come at the expense of shareholders in setbacks in bottom lines or stock value. However, this means of action is important – not only for the rehabilitation of the economy, but also, above all, for the restoration of trust in our business leaders. We will believe and willingly follow them into a better future, as long as we know that they have our backs.

Add Your Heading Text Here

Nili Goldfein– EVP Marketing & Business Development at NGG Global Consulting Solutions, specializing in Leadership and Management in a World of Disruption.

Galit Diamant is an independent bi-lingual writing expert, editor and organizational storyteller.

May interest you..