From implementing a unified organizational culture in companies across the globe, to developing self-training kits for remote management: Nili Goldfein and Adi Birman-Firer, senior managers at NGG and experts on working with global organizations, talk about the challenges they’ve faced this year when working with companies that expanded overseas, and make their predictions for the year to come
This year we were happy to see a high number of organizations spread their wings and expand across the seas. When a company strikes roots in a new region, it enters new fields of activity that create the need for a unified management language, integration of processes and structures, productive interfacing, remote management, and creating core values that can serve as guidelines for decision-making in a scattered organization.
The Year Gone By
We’ve traveled the world and helped train growing companies in dozens of different cultures and languages. To give our readers but a small taste, we chose four topics that stood at the center of our global activities:
Culture, vision, and values: Many organizations needed guidance on how to instill their culture, vision, and values among their employees in a way that translates into real-life behaviors and provides a framework for the decision-making process. Each country calls for a slightly different approach, but corporate culture should always be clear and coherent. Employees today – and this was true for every culture we visited – want more than just to sit in a classroom.
Customer intimacy: Our crazy world sets impossible standards for salespeople everywhere. We’ve built work plans and taught sales and service personnel, in the service sector as well as in technology companies, how to ‘switch on’ and put their best foot forward when interacting with customers – not just when it’s time to close the deal, but in everyday affairs, too; to see their interactions with customer as a cohesive process rather than a series of meetings and negotiations.
Management and leadership: Managers at every level and from every department are having trouble adjusting to the new pace and dealing with feelings of strangeness and uncertainty. We’ve trained hundreds of managers all around the world to think outside the box, change their basic assumptions, interpret reality in a new way, find their center, and enhance their internal balance – because, let’s face it, balance never comes from the outside.
Soft skills: Acclimating one’s self to a global environment is no easy task. Our self-learning kits for remote management train employees to navigate a dynamic and changing environment, work as part of a complex network, and effect change in an environment full of strangers. We’ve dedicated a lot of thought and creativity to the issue of positioning and influence in a complex global organization, where they send you a brusque e-mail in the middle of the night to tell you that you’ve been reassigned to a different unit.